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Minimalist Type
OBJECTIVE:
STRATEGY:
ROLL:
To drive digital media coverage and influencer content placement
for Prose Styling Gel pre and post-launch.
Create brand shareable moments to announce new Styling Gel through an engaging and immersive experience that encompasses brand education and highlights the new product and its benefits.
Design a modern experiential event that allows creative expression and showcases the brand’s equity through interactive and educational activities with shareable moments at every turn.
LOOK & FEEL
EXPERIENCE
ATTENDEE JOURNEY
DESIGN LAYOUT
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