Camila Ardila | Graphic Design

Minimalist Type

OBJECTIVE:

STRATEGY:

ROLL:

To drive digital media coverage and influencer content placement
for Prose Styling Gel pre and post-launch.

Create brand shareable moments to announce new Styling Gel through an engaging and immersive experience that encompasses brand education and highlights the new product and its benefits.

Design a modern experiential event that allows creative expression and showcases the brand’s equity through interactive and educational activities with shareable moments at every turn.

LOOK & FEEL

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EXPERIENCE

ATTENDEE JOURNEY

Wall Graphic

Guests arrive and are greeted by our Prose team.

Gallery Wall

First, guests will “Prose” for the camera at our interactive wall featuring images, and product ingredients from our new campaign. Next, a gallery wall featuring Prose large format color prints from the new campaign and still models demoing the hair textures. Attendees are invited to the custom Prose consultation via iPads on stands flanking the gallery wall.

Gallery Wall + Product Bar

Attendees are invited to experience the custom Prose consultation via iPads on stands flanking the gallery wall.
Guests are presented with our cool signature cocktails, and carefully curated small bites that incorporate the ingredients
from our custom product as they get familiar with the engaging environment.

Manifesto Wall

Prose manifesto declarations are presented in a bright and bold way, while encouraging guest to share moments via instant photographs that they will add to the wall. Guests will also have an opportunity to have live interviews with our notable new ambassador Lauren Ridloff, the first deaf Marvel superhero in our Plush interview area.

DESIGN LAYOUT

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