Creating a Font. Rotating the words seems like a bit of a crazy decision to make, one that in any other case would ruin the legibility. But, thanks to the extreme simplicity and minimal nature of the font, this crazy decision actually works really well as a visual element.
Minimalism gives you a specific window to experiment with your design in a way you may not have been able to otherwise, and sometimes this means bending the rules a little.
1. Layout: Basic Shapes
2. Use: Create a work following the template
3. Final: Create margin